Our Skrill Startup this week: Tapnow
Our Skrill Startup for this week is London’s Tapnow, a new and exciting way of harnessing the power of NFC to connect customers to products with the quickest customer journey possible.
Tapnow is the first affiliate programme for outdoor advertising sites like posters and billboards. Tapnow uses NFC technology to connect outdoor media campaigns to rich and immersive digital content. With a simple ‘tap’ of your smartphone on a billboard or poster you can view a product or service, and make a purchase.
CEO Corbyn Munnik describes in his own words how and why he feels Tapnow will appeal to just about everyone:
“Every time someone completes a transaction through a TapNow enabled poster we collect a commission for that sale - just like an affiliate network! Technology has changed the way consumers interact with advertising, and the outdoor sector has been left behind. We’re trying to more effectively monetize billboards and posters while collecting data that can be used to compare outdoor advertising sites by sales rather than just eyeballs.”
To keep up to date with Tapnow’s launch you can sign up for more information on www.tapnow.co.uk
Remember, if you want to be one of our featured Skrill Startups, you can submit your startup for review at firstname.lastname@example.org